GPS coordinates: lat: -33.985409 - lng: 18.444042

Grow School Sampling & Surveys

Address:

66 Riverside Road, Newlands, 7700 Cape Town - Western Cape

Telephone:

021 674 7324

Fax:

086 616 1128

Description

Grow is a niche marketing consultancy specialising in distributing 10, 000 sample packs to selected childrens schools and play groups across the country.
We put a 'Try before buy' spin on advertising and offer high-precision target marketing at an affordable cost and unparalleled service.
Targeted at parents of babies, toddlers and kids, Grow’s sample packs provide the perfect solution for getting branded items, products and marketing material directly to the consumer.
In addition to placing brands in parents’ hands, we distribute questionnaires, gathering vital information on changing tastes and trends in the Youth and Mom market.

Keywords

School, Market Research, Surveys, Direct Marketing, Sampling, Sample, Sample Distribution, Sample Packs, Pre School Sampling, School Sampling

Company description

With today’s growing social media popularity it is necessary ensuring your brand has an on-line presence, but this is just not enough anymore. Moms need to try products, see if they work, see whether their kids enjoy them, learn about them, and if they’re happy they’ll spread the word faster than you can imagine. Word of Mouth is by far the most effective marketing tool in this niche market.
Impact
Grow's Sample packs are distributed to over 10 000 parents across the country. Sample groups of parents with kids aged 2 up to 6 years old are drawn from nursery schools. Parents with babies aged 2 months to 2 years are reached through organised play group franchises.
Free to Try
The sample packs are completely FREE to schools and parents. People love receiving useful and interesting products, and as the products are targeted directly at kids and parents, you can be guaranteed that your product will be tried.
Market Research
Every parent who receives a Grow sample pack is emailed a link to a short on-line survey, where they rate the products they try. This input makes up market research reports providing invaluable consumer feedback.
Credibility
The school principals endorsing Grow's sample packs are well respected and carefully selected, adding credibility to your product, ideal for launching or re-launching products.
Increased Loyalty
Grow's sample packs enable consumers to try your product before they buy it, giving you their evaluations and building brand loyalty at the same time. These participants then recommend your products to friends through their social networks and increase your sales virally.
Cost Effective
Grow gets your product directly to key influencers in your market at a fraction of the cost of traditional advertising.
Timing & Frequency
Sample packs are distributed over the duration of each school term, totalling 4 times per year.

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