GPS coordinates: lat: -25.997652 - lng: 28.127478

Pendoring

Address:

Po Box 8422, 2000 Johannesburg

Telephone:

011 713 9781

Fax:

086 543 5558

Description

The Pendoring Advertising Awards, established in 1994 by all the leading Afrikaans media role players, focuses on promoting and rewarding outstanding Afrikaans advertising.

As such, Pendoring has grown into a prestigious event on the advertising calendar since its inception with considerable cash prizes for category winners, bursaries for students and a study tour abroad for the Prestige Award winner.

Keywords

Advertising, Messenger, Creative Minds, International Awards, Advertising Calendar, Advertising Awards, Advertising Messages, Afrikaans Media, Afrikaans Advertising

Company description

Over the past fifteen years, Pendoring has, however, also become much more than just an awards event - it has steadily grown into an ongoing campaign aimed at creating greater awareness of the importance of Afrikaans advertising and marketing among marketers, creatives and the broader public, culminating in the prestigious annual Pendoring Advertising Awards.
Through Pendoring, the creators of advertising messages (agencies), the messengers (media) and heartbeat of Afrikaans communication (consumers) in fact join forces, providing a solid anchor for Afrikaans.
But Pendoring is also proudly part of the bigger South African picture; hence the addition of the category Truly South African to recognise and award advertising excellence that best embodies this pride across all 11 official languages.
Pendoring is also unique insofar as it is the only competition where traditional media competitors put aside their differences to work together towards reaching mutual goals, namely acknowledging and rewarding excellent Afrikaans advertising and emphasising the importance of Afrikaans marketing messages to reach a lucrative target market.
For the 16th consecutive year, Pendoring is inviting agencies and companies that realise the value of Afrikaans advertising to a significant and sought-after target market, to strut their stuff by entering the Pendoring Advertising Awards.
Although the advertising industry is inundated with advertising competitions and awards each year, Pendoring is the only competition of its kind that focuses on the promotion of outstanding Afrikaans advertising, which undoubtedly is the best vehicle to speak directly to the heart and minds of Afrikaans-speaking consumers, according to authoritative research results.
In these changing times, Pendoring plays an increasingly important role to allow Afrikaans to take up its rightful place in the advertising landscape.

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