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Houston Travel Marketing Services

Address:

P.O. Box 66332, 0169 Highveld

Telephone:
+27 12 665 0896
+27 82 464 0901

Fax:
+27 12 665 1677

Description
Houston Travel Marketing Services (or HTMS as we are commonly called) was started by Derek Houston in March 1984, who had by then clocked up 19 years in the travel & tourism industry.
Our first contract was to represent The GSA Magazine - then still in its infancy (4years old). Our job was to build up advertising sales in the Transvaal. Our association with The GSA continued until 1994 and still today HTMS has close ties with The GSA and sister publication TIR (Travel Industry Review).
From our inception we started our "famous" travel trade mailing databases and a short while later when those "new fangled" fax machines appeared we were offered an overnight Fax mailing service to travel agents ... we now reach over 1050 agents in a few hours.

Keywords
Travel, Marketing, Marketing Consultants, Travel Workshops, Travel Exhibitions
Company description
TRAVEL EXHIBITIONS have always played a major role in the life of HTMS. Our first exhibition was THE GREAT SAFARI SHOW in 1988 and 1989 in co-operation with Systems Exhibitions. Then in 1994 and 1995 we launched WORLD HOLIDAY and TRAVEL FAIR with AA Kyalami.
Then in 1995, Reed Travel Exhibitions (RTE) in London approached me to represent and sell their events throughout Sub Sahara Africa. RTE are the world's largest travel trade exhibition company with 9 exhibitions in their portfolio including WORLD TRAVEL MARKET in London.
Together with Reed, we organised and promoted AFRICA TRAVEL MARKET in Johannesburg in 1996 and 1997 but ATM did not achieve our earlier expectations and a decision was made to cancel it.
During 2000 Reed and HTMS were involved in the bid for Indaba which was outsourced by SATOUR but although shortlisted we did not win the bid. No doubt we will try again in 2003!
The new millennium has also seen some new directions for HTMS with the launch of the BRITISH TRAVEL AGENTS GUIDE TO SOUTHERN AFRICA (published by TIR & GSA) and the start of our SPOTLIGHT ON AFRICA series of workshops to promote "Africa" as a whole to various markets both in Africa and oversea's.

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