GPS coordinates: lat: -34.419575 - lng: 19.239077

ABSA BANK

Address:

67 Main Rd, 7200 Hermanus

Telephone:

028 312 2180

Description

Absa Bank offers you a range of banking solutions for all the stages of your life – from youth to senior, and from individual to commercial company.
The Absa Group Limited (Absa), listed on the JSE Limited, is one of South Africa’s largest financial services groups offering a complete range of banking, assurance and wealth management products and services. Absa's business is conducted primarily in South Africa. It also has equity holdings in banks in Mozambique and Tanzania and representative offices in Namibia and Nigeria.

Keywords

Bank, Financial Services, Loans, Insurance, Money, Banking, Savings, Managing, Banking Solutions, Suporting, Financink, Investmant

Company description

At 31 December 2010, the Group had 718, 2 million shares in issue and a market capitalisation of R100, 5 billion. The Group had assets of R716, 5 billion, 11, 8 million customers, 8 963 automated teller machines and 36 770 permanent employees.
Absa is a subsidiary of Barclays Bank PLC, which holds a stake of 55, 5% in the Group.
Barclays is a major global financial services provider engaged in retail and commercial banking, credit cards, investment banking, wealth management and investment management services with an extensive international presence in Europe, the USA, Africa and Asia.
In 1998 a strategic decision was made to unify and reinvent the Absa brand. The complexity of multiple brands with overlapping target markets made no sense. Hence, Absa decided to adopt a single brand and provide an array of financial services; a one-stop shop offering simple, uncomplicated banking relationships, value for money, stability, convenience and superior customer service.
The key challenge was for Absa to stay relevant, and for the group to become the brand. The focus shifted to creating a new corporate identity for the Absa Group that would unite retail banking services, (financial services, properties and securities, coupled with the brand merger of four individual retail banks) creating an Absa brand that would seamlessly and effectively be accepted by a broad spectrum of customers, as well as employees.
Through the development of the new Absa visual identity, emphasis was placed on the first letter, ‘A’ which is also synonymous with the first letter of the Roman alphabet, the ‘Alpha’, symbolising the ‘beginning’.
Logo development is crucial and is the most frequently used visual association of an organisation. An important consideration of this development is the colour choice, as it is a crucial differentiating factor between the four main competitors and has important psychological relevance.

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